DiddyĀ is making it easier for retailers and consumers to discover, purchase and find more information about his Combs Spirits products with Diddy Direct. Launched in partnership withĀ DJ Khaled, the platform features a user-friendly interface that allows people to search for local businesses and distributors that sell their desiredĀ products based on location.
The two starsĀ announced the platform via aĀ digital ad campaignĀ that finds them displaying their friendship and theirĀ skills on the golf course. The adĀ will be played across various platforms.
āThis platform is a game-changer for the spirits industry, and weāre proud to offer consumers and retailers direct access to our portfolio of premium spirits,ā said Diddy in a statement. āWith Diddy Direct, weāre setting a new standard for direct to retailer & direct-to-consumer experiences and bringing the best of Combs Spirits directly to anyone, anywhere in the country.ā
Khaled is also featured on the cover of golf magazineĀ Golf Digest.Ā In the feature, he discusses his love for the sport and the creativity that comes from spending time on the course.
āWhen Iām done playing golf, and I walk into the studio, I have a clear mind,ā he told the publication. āOn this new album, a lot of my great ideas came from me sitting on the golf course or me walking the fairway and just thinking.”
He continued, āA lot of my great ideas come out when I jump in the car on the way home after a beautiful day of golf, and Iām driving home, and Iām saying āMan, I got a dope idea. Iām gonna go lay it down in the studio.āā
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